Media Studies combines theoretical and practical study. The course is designed to provide you with an understanding of a wide range of contemporary issues related to the theory, development and practice of mass and interactive communication. The key framework that underpins the Media specification is: media language, representation, audience and institutions. It is through this framework students will critically explore issues and theories including The Male Gaze, Propp, Barthes and semiotics, Baudrillard and Hyperreality, Guantlett etc. You will learn about the global nature of the media and how media industries, politics, culture and society interact, as well as learning about a very wide range of media, from video games, newspapers to Twitter, from Hollywood movies to reality TV.
Learners study a range of media forms in terms of a theoretical framework which consists of media language, representation, media industries and audiences. The following forms are studied in depth through applying all areas of the framework: newspapers, magazines, television, online, social and participatory media. Advertising and marketing, film, music video, radio and video games are studied in relation to selected areas of the framework. Aspects of this framework are studied in the following way across the three components:
Component 1: Media Products, Industries and Audiences (Written examination – 35%)
In this component, you will develop your knowledge and understanding of key aspects of the theoretical framework - media language and representation – as an essential basis for analysing media products from a variety of forms.
In addition, you will study products from specific media industries and for specific audiences to develop their knowledge and understanding of those areas of the theoretical framework. Learners will also explore how media products relate to their social, cultural, historical, political and economic contexts. In this component, learners will develop their ability to use relevant subject-specific terminology and theories.
Media forms studied:
- Advertising and marketing
- Music video
- Video games
Component 2: Media Forms and Products in Depth (Written examination – 35%)
In this component learners are required to study three media forms in depth, exploring all areas of the theoretical framework - media language, representation, media industries, and audiences - in relation to audio-visual, print and online products. The forms to be studied in depth are:
- Blogs and websites.
Learners will explore these three media forms through close analysis of the set products, comparing their use of media language and the representations they offer in relation to relevant social, cultural, economic, political and historical contexts.
Learners will study the role of media industries in shaping media products, as well as considering the way in which both mass and specialised audiences are targeted and addressed
Component 3: Cross-Media Production (Non-exam assessment - 30%)
For this component you will use your knowledge and understanding of the media theoretical framework gained throughout the course and apply it to a practical production.
The production must be based on two media forms and completed in response to a choice of briefs set by the exam board. The set production briefs will change every year. The precise requirements of the set briefs will differ each year and learners will be required to create a production for a different intended audience and industry context.
The following media forms will always be set:
- Television - Create a cross-media production to include a sequence from a new television programme and related print or online products.
- Advertising and Marketing (Music) - Create a cross-media production to include an original music video for a new or local/unsigned artist or band and related print or online products.
- Advertising and Marketing (Film) - Create a cross-media production to include a print marketing campaign for a new film, and related audio-visual or online products.
- Magazines - Create a cross-media production to include a new print magazine and related audiovisual or online* products.
WJEC/Eduqas Media Studies For A Level Year 1 & AS: Student Book
NEW: WJEC/Eduqas Media Studies For A Level Year 2 & A2: Student Book
WJEC/Eduqas Media Studies for Year 1 & AS: Revision Guide
WJEC/Eduqas Media Studies for Year 2 & A2: Revision Guide